RÉFÉRENTIEL - Innovate and transform a product, service, journey, process or organization.
Répertoire spécifique de France Compétences
Human-centered approaches have become necessary in any private or public organization to meet the evolving needs of users, customers, collaborators, users, students, citizens... on the human" are the following: design thinking, service design, experience design, lean startup, UX design, design sprint, customer journey, value proposition, business model, theory U, presencing... They all have in common the skills related to understanding the user with the identification of their needs, ideation leading to prototyping & testing and iteration. This certification allows the validation of the acquisition of such fundamental skills.
Thus the candidates who have passed the certification tests will be able to:
• Prepare and organize a sprint with a human-centered approach and the help of a facilitator
• Manage innovation projects with a human-centered approach
• To integrate it into the upstream phase of a digital project by better framing it
• To develop products and services more in line with the needs of users
• To transform its organization towards agility with stakeholders
• To reinvent internal processes
• To better support digital transformation
A- Collect information on or/and with users (enter into empathy). The challenge here is to fully understand the user to identify their problems, the tasks they have to do in order to prioritize their underlying critical needs using ethnographic research techniques. This is a step that is often forgotten, companies preferring to develop a solution "without wasting time".
B- Formulate critical needs. The challenge here is to clearly identify your needs before thinking of any solution.
B- Brainstorm ideas. The challenge here is to find ideas that meet the identified needs.
C- Prototype. The challenge here is to collaboratively make an idea tangible quickly enough to test it.
D- Test a prototype. The challenge here is to identify what works and what needs to be improved or to validate hypotheses using prototyping and testing techniques.
E- Iterate the process. The challenge here is to quickly validate a match between a user need and the solution.
The candidate carries out a project with a human-centered innovation approach. He chooses his real problem on which he applies the skills or a proposed problem (reconstructed situation). He follows all the steps, documents his work and transmits it to the jury. The candidate highlights the different skills implemented related to understanding users, identifying needs, brainstorming, prototyping & testing and iteration.
The candidate presents his work orally to the jury using a project file of his professional situation, just as he would do within the framework of a project or a brief with a client. He describes each of the phases followed while demonstrating that he has acquired the required skills that the jury must be able to observe.
In the case of a candidate with a disability, the Dthinking certification disability representative treats each case individually to find the best solution.
The target professions which benefit from such complementary skills are:
- Web: UI / UX designer, web designer, webmaster, web developer
- DSI: Digital project manager, product manager, product designer, product owner
- Marketing: innovation manager, product manager, customer/employee experience designer, brand designer
- HR: CSR, transformation, training managers
These prerequisites are for entry into training:
- Be acculturated to innovation.
- Comfort with office computing.
The following training courses can benefit from such certification. This list is not exhaustive. The partners and D+HINKING verify the adequacy between the skills developed in their training and the skills repository of this certification.
Design thinker, UX designer, service designer, systemic designer, gamification designer, product designer, sustainable designer, lean startuper, business model designer, theory U designer, émotionnal designer, expérience designer, training designer, transformation designer, workshop design & facilitation, meeting design & facilitation