Product Design

Product Design Guides (PDGO) is a European framework for organizing and developing the capabilities required to continuously create value through product and design.

It is built on the Value Operating Model (VOM), which structures value creation around six pillars: Strategy, Discovery, Design, Delivery, Growth, and Sustaining — from setting product direction to sustaining its value over time.

From skills to the capability to act

For each pillar, the Product Capability Framework defines the professional capabilities required across Leadership and Facilitation & Coaching.

Each capability is described through Capability Outcomes and the core, enabling, and contextual skills required to achieve them.

Pillar → Professional Capability → Capability Outcomes → Skills

From framework to action

PDGO provides guides, sprints, cycles, competency frameworks, and development pathways to put these capabilities into practice and develop them.

The Innovate, Facilitate, and Lead & Deliver Projects frameworks, in particular, enable professionals to apply and demonstrate these capabilities through real-world professional situations and observable criteria.

The VOM structures value creation. The Product Capability Framework defines the capabilities required to create it. PDGO provides the frameworks and practices to develop and apply them.

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